...Ways to Support Charity Through Social Media By Drew | July 14,......collaboration between Mashable’s Summer of Social Good charitable fundraiser and Max......this blog on many occasions. Social media is about connecting people and......spreading information and awareness about social causes and issues. That’s......greatly from being active on social media channels. But you can......you are passionate about through social media. Below is a list of......10 ways you can use social media to show your support......ways to help charities via social web tools, please add them......to spread awareness among your social circle. Because your friends......one post about a specific social cause (last year it was......to spread awareness among your social graph is to share links......influence wherever you’ve gathered a social network. You’ll be doing charities you......out further. 3. Follow Charities on Social Networks In addition to sharing links......charities you support on the social networks where they are active.......increasing the size of their social graph, you’re increasing the size......blogging about it. Following charities on social media sites is a great......can follow the Summer of Social Good Charities: Oxfam America (Twitter, Facebook,......Causes application. These are social networks or applications specifically built......spread virally. 5. Find Volunteer Opportunities Using social media online can help connect...

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« Negotiations | Main | Many Colors » 10 Ways to Support Charity Through social Media By Drew | July 14, 2009 This post is a collaboration between Mashable’s Summer of social Good charitable fundraiser and Max Gladwell’s “10 Ways” series. The post is being simultaneously published across more than 100 blogs. The post content is open source so I have added my own little touches to each of these suggested ways of supporting charity as I have done so with this blog on many occasions. social media is about connecting people and providing the tools necessary to have a conversation. That global conversation is an extremely powerful platform for spreading information and awareness about social causes and issues. That’s one of the reasons charities can benefit so greatly from being active on social media channels. But you can also do a lot to help your favorite charity or causes you are passionate about through social media. Below is a list of 10 ways you can use social media to show your support for issues that are important to you. If you can think of any other ways to help charities via social web tools, please add them in the comments. If you’d like to retweet this post or take the conversation to Twitter or FriendFeed, please use the hashtag #10Ways. 1. Write a Blog Post Blogging is one of the easiest ways you can help a charity or cause you feel passionate about. Almost everyone has an outlet for blogging these days — whether that means a site running WordPress, an account at LiveJournal, or a blog on MySpace or Facebook. By writing about issues you’re passionate about, you’re helping to spread awareness among your social circle. Because your friends or readers already trust you, what you say is influential. Recently, a group of green bloggers banded together to raise individual $1 donations from their readers. The beneficiaries included Sustainable Harvest, Kiva, Healthy Child, Healthy World, Environmental Working Group, and Water for People. The blog-driven campaign included voting to determine how the funds would be distributed between the charities. You can read about the results here. You should also consider taking part in Blog Action Day, a once a year event in which thousands of blogs pledge to write at least one post about a specific social cause (last year it was fighting poverty). Blog Action Day will be on October 15 this year. I’ve written quite a few blog posts. I think some of my favorite ones about the charities that we support have to have been. Blogs, Brews Belly Laughs 2 Hug Your Kids Shopping Cart Experiment 2. Share Stories with Friends Another way to spread awareness among your social graph is to share links to blog posts and news articles via sites like Twitter, Facebook, Delicious, Digg, and even through email. Your network of friends is likely interested in what you have to say, so you have influence wherever you’ve gathered a social network. You’ll be doing charities you support a great service when you share links to their campaigns, or to articles about causes you care about. This way is okay and you can really help by posting links but I think you can do even better if you combine that with some sort of contest that you are running on your blog to raise awareness. Asking the participants to also post links gets the word out further. 3. Follow Charities on social Networks In addition to sharing links to articles about issues you come across, you should also follow charities you support on the social networks where they are active. By increasing the size of their social graph, you’re increasing the size of their reach. When your charities tweet or post information about a campaign or a cause, statistics or a link to a good article, consider retweeting that post on Twitter, liking it on Facebook, or blogging about it. Following charities on social media sites is a great way to keep in the loop and get updates, and it’s a great way to help the charity increase its reach by spreading information to your friends and followers. You can follow the Summer of social Good Charities: Oxfam America (Twitter, Facebook, MySpace, Flickr, YouTube) The Humane Society (Twitter, Facebook, YouTube, MySpace, Flickr) LIVESTRONG (Twitter, Facebook, MySpace, YouTube, Flickr) WWF (Twitter, Facebook, YouTube, Flickr) 4. Support Causes on Awareness Hubs Another way you can show your support for the charities you care about is to rally around them on awareness hubs like Change.org, Care2, or the Facebook Causes application. These are social networks or applications specifically built with non-profits in mind. They offer special tools and opportunities for charities to spread awareness of issues, take action, and raise money. It’s important to follow and support organizations on these sites because they’re another point of access for you to gather information about a charity or cause, and because by supporting your charity you’ll be increasing their overall reach. The more people they have following them and receiving their updates, the greater the chance that information they put out will spread virally. 5. Find Volunteer Opportunities Using social media online can help connect you with volunteer opportunities offline, and according to web analytics firm Compete, traffic to volunteering sites is actually up sharply in 2009. Tw

...Rettung für Zattoo? » SOMESSO: Corporate Social Media Konferenz tastaturisiert am Montag, 20.......die sich ganz dem Thema Social Media im Unternehmenseinsatz, will Unternehmen......der Veranstalter: SOMESSO – the Corporate Social Media Conference is a series......and marketing experts, agency new media specialists, internet marketers, entrepreneurs, venture......share their ideas about CORPORATE social media and present their latest...... 5 Kommentare zu “SOMESSO: Corporate Social Media Konferenz” ...

BloggingTom Die täglichen Abenteuer im Cyberspace… « Unterschätze kein Miniblog… Die Rettung für Zattoo? » SOMESSO: Corporate social media Konferenz tastaturisiert am Montag, 20. Oktober 2008 um 16:07:47 Uhr Am 31. Oktober 2008 findet im Gottlieb Duttweiler Institut in Rüschlikon/Zürich die erste Ausgabe der SOMESSO statt. Die Konferenz, die sich ganz dem Thema social media im Unternehmenseinsatz, will Unternehmen helfen, die Entwicklung der sozialen Medien und das Potential besser zu verstehen und Branchenkenner für den Austausch untereinander zusammenbringen. Oder in den Worten der Veranstalter: SOMESSO – the Corporate social media Conference is a series of recurring events organized throughout large cities in Europe where industry leaders, sales and marketing experts, agency new media specialists, internet marketers, entrepreneurs, venture capitalists and other financiers share their ideas about CORPORATE social media and present their latest projects and discoveries. Tickets gibts über amiando (stimmt, schon wieder amiando) und via diesem Link gibts sogar noch einen Rabatt von 25 Prozent abzustauben (bis zum 26. Oktober 2008). von BloggingTom, abgelegt unter Events & VeranstaltungenPermalink | Trackback URI print it! | del.icio.us it! 5 Kommentare | Keine Trackbacks Ähnliche Artikel:Erfolgreiche erste SOMESSOCorporate Blogging in der Schweiz2008 wird das Jahr der Blogs 5 Kommentare zu “SOMESSO: Corporate social media Konferenz”

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... George Benckenstein Digital Media & Social Marketing Strategist –......via RSS Home About 28Apr/0931Commentshttp://www.benckenstein.com/social-media/social-media-vs-institutions/Social+Media+vs+Institutions2009-04-29+01%3A37%3A48George Social Media vs Institutions So you think you’ve......every perspective there is about social media and why companies should......is the true importance of social media and why most companies......is this what’s important about social media?  The answer is… Partially. ......companies.  Now you have traditional media to communicate with your customers. ......This Have To Do With Social Media? Social media, or let’s say......know it.  Let’s think about social media thru another lens.  Let’s......done: This Is What’s Important About Social Media Institutions and organizations are wondering......wondering what to do about social media.  Policies are being written,......missing what’s really important about social media and the platforms that......of this is found on social networking platforms — platforms where...

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28Apr/0931Commentshttp://www.benckenstein.com/social-media/social-media-vs-institutions/Social+Media+vs+Institutions2009-04-29+01%3A37%3A48George
social media vs Institutions
So you think you’ve heard every perspective there is about social media and why companies should take notice? Think again. What I hope you understand after reading this is the true importance of social media and why most companies don’t have a clue as to what it means for their business, customers, employees and their competitors. Do You Deliver A Superior Customer Experience? The answer would be NO.  Chances are your company is NOT delivering a superior customer experience.  So is this what’s important about social media?  The answer is… Partially.  Now take a moment to consider just what comes between a traditional institution or organization and its customers.  You have a business with all the internal barriers that exists in all companies.  Now you have traditional media to communicate with your customers.  You rely on interruptions and disruptions to message to your clients and potential customers. Is it any wonder businesses are disconnected from their customers and their experiences? So What The Hell Does This Have To Do With social Media? social media, or let’s say the platforms created to support it, have created a slight paradigm shift (well maybe a bit more than slight).  In order to understand the enormity of this shift, you have to start looking at this phenomena a little differently — from a holistic point of view.  This new dynamic has created an environment where communication, collaboration and coordination exist without barriers.  It gives power to individuals to compete with institutions at a level unprecedented.  Institutional containment as we know it does not exist.  Market barriers no longer exist as we know it.  Let’s think about social media thru another lens.  Let’s look at it around “coordinating effort” or, from the basis any institution is created which is, getting things done: This Is What’s Important About social Media Institutions and organizations are wondering what to do about social media.  Policies are being written, consultants are being brought in to figure out how it can be used as a marketing channel.  Companies are missing what’s really important about social media and the platforms that support it — and here it is. Cooperation cost is the economic burden of coordinating effort.  Traditionally, the solution for coordinating effort was to create an institution.  More recently, since the cost for people to communicate with each other has fallen thru the floor, many are rethinking the system in which people communicate, collaborate and coordinate.  A great example of this is found on social networking platforms — platforms where coordination and communication are designed into the system.  Systems that allow group output without regard to traditional institutional models. Looking At Things In New Ways Is Hard To Do So what does this mean for the traditional institutional model?  It means that business leaders have to get comfortable with reviewing something very core — their original purpose — their existence.  In the end, I really think there are only 2 choices: Embrace and leverage communication, collaboration and coordination platforms.  Institutions and individuals alike all have access to a world of new opportunities.  This is difficult because it requires us to forget what we think we know and look at our circumstance dispassionatly and objectively.  It will also require us all to get involved and learn.  You can’t fake this Denial, Anger, Bargaining, Depression and Acceptance.  You might make the connection to the Kübler-Ross model’s 5 discrete stages of how people come to terms with dying.  This is how many institutions and organizations will come to terms with these new, communication, collaboration and coordination platforms. So here we are.  This is happening.  The ultimate importance of the web is coming to fruition.  It’s the ultimate communication platform.  It gives institutions the power to outdistance their competition by breaking down communication barriers between their employees, their customers and their suppliers.  We all have the power to create personal networks to coordinate effort and accomplish anything.  Thomas Friedman said “what can be done, will be done.”  There is nothing standing in our way.  Let’s get busy getting things done
Tagged as: Barriers, Flat World Coordination, Institutional Friction, Institutions, Organizations, Traditional Coordination
31Commentshttp://www.benckenstein.com/social-media/social-media-vs-institutions/Social+Media+vs+Institutions2009-04-29+01%3A37%3A48George
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...marketing plugins recession religion ROI search SEO small business small business growth social media social media for churches social media strategy spirituality TechCrunch TinyURL transparency tweets Twitter Twitter coupons twitter......Inside Facebook, marketing, online marketing, social media, social media for business,...... Baby Boomers Push Social Media Growth; Businesses Must Follow ......on the explosive growth of social media sites like Facebook and......Boomers are now dominating the social media scene, at least with......this mean for businesses? Social media, no longer a playground......the decline of print media, social media is now on the......ways to effectively utilize these social media tools to bring customers......us create or refine your social media strategy and maximize these......tools for you. Related Posts Proof Social Media Drives Business Plenty of Businesses......for Growth Anatomy of a Successful Social Media Marketing Campaign: Kogi BBQ Invite...... Proof Social Media Drives Business → ......Responses to “Baby Boomers Push Social Media Growth; Businesses Must Follow”...

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Related Posts Proof social media Drives Business Plenty of Businesses Still Poised for Growth Anatomy of a Successful social media Marketing Campaign: Kogi BBQ Invite People to Your Party on Facebook (For Businesses) Eight Twitter Tips for B2C Businesses ← Yelp Lets Businesses Crash the Party Proof social media Drives Business → 2 Responses to “Baby Boomers Push social media Growth; Businesses Must Follow”

...dem schönen München Hauptseite Content Design Usability In eigener Sache Spaß Interviews SEM SEO Google Linkaufbau Pagerank SERPS Statistik Tools Werbung Wordpress Social Media in Deutschland 13. Mai 2009 Jedesmal,......Deutschen das Wort “SMO” (Social Media Optimization) höre, dann stellen sich ......diese selbsternannten SMO Experten damit Social Media Plattformen wie Yigg und...

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Jedesmal, wenn ich von einem Deutschen das Wort “SMO” (social media Optimization) höre, dann stellen sich  mir die Nackenhaare auf. Zumindest, wenn diese selbsternannten SMO Experten damit social media Plattformen wie Yigg und Webnews meinen. Wo sind die User? Nachdem Plattformen wie Digg und Menéame erfolgreich waren, dachten sich einige deutsche Unternehmer “sowas machen wir auch”. Der Grund, warum die deutschen Pendants nicht erfolgreich waren, hat meiner Meinung nach zwei Ursprünge: Falsches Marketing und lieblose Umsetzung, die einfach nur aus “Abkupfern” besteht. Während man bei Digg und Menéame von Anfang an versuchte den normalen Internetuser zu  überzeugen, sprachen die deutschen Services gezielt die Webmaster an, in der Annahme dass der Durchschnittsuser noch nicht reif für so etwas ist, bzw. die erfahrenen Webmaster auf der Plattform dann die normalen User anlocken würden. Genau da liegt der Kern des Übels: Webmaster, SEOs und Blogger neigen dazu, ihre eigenen Inhalte hochzustellen, benutzen die Plattform aber nicht. Daraus resultiert, dass ich bei Yigg auf Platz 1 der ersten Seite lächerliche 80 Besucher am Tag hatte. Da bringt mir die private Homepage von Oma’s Marmeladenladen mehr Besucher. Der Traffic kommt also nur von Webmastern, die auf die Plattform gehen, ihr Zeug einstellen und dann wieder verschwinden. Dazu kommen natürlich noch diese saudummen Aktionen (sorry, aber wahr) von den gleichen Leuten, die einen dann über Skype oder sonstige Sachen anschreiben, mit dem Betreff: “Vote mal bitte – hier der Link”. Das macht man dann 20 Mal und schon ist man auf der Startseite. Marcus hat den Algorithmus und das Vorgehen von Digg in diesen Dingen auf der Campixx sehr gut erklärt: Digg bestraft solche Votes, bewertet jeden Account einzeln (nach dem Trust-Prinzip) und vertreibt damit “Voting-SMO-Experten”. Bei den ausländischen Plattformen können dementsprechend nur wirklich gute Sachen auf der ersten Seite landen. “Schummeln” ist überhaupt nicht möglich, während ich in Deutschland mit einer eingeschworenen Gemeinde von 100 Webmastern eine komplette Plattform lahmlegen könnte – ohne Probleme. Im Gegensatz dazu jammern die deutschen Services: Wenn man auch noch die Webmaster vertreibt (etwa durch Einführen von “nofollow”), dann hat man ja gar keine User mehr. Das Problem ist allerdings, dass jeder echte User sich mit Grauen abwendet, wenn er fünf dämliche “Geld-mit-Bloggen-verdienen”-Artikel auf der Startseite eines solchen Dienstes sieht oder die hundertse “Vorratsdatenspeicherung ist böse, bloggt mit”-Kampagne. Den einfachen Webnutzer interessieren Blogs nicht die Bohne. Trotzdem sind 90% der Nachrichten auf deutschen SM-Plattformen in Blogs zu Hause. Warum? Weil Kalle, der Durchschnittsblogger nach dem Fertigstellen seines Blogartikels auf Yigg oder Webnews geht und seinen Artikel selbst einstellt. Schlecht abgekupfert Ich musste wirklich lachen, als StudiVZ neulich den Buschfunk eingeführt hat. Sieht man sich Facebook an und danach StudiVZ, dann liegen zwischen diesen beiden Plattformen Welten in Sachen Qualität, Nutzerfreundlichkeit und Funktionsvielfalt. Und nicht die deutschen User sind schuld, wie die Wachstumsraten von Twitter & Facebook in Deutschland zeigen! Es ist diese billige “Das hat in den USA Erfolg, also kupfern wir es mal ab, jedoch bloß keine eigenen Ideen hereinbringen”-Mentalität, die die deutschen Pendants so erfolglos macht. Kaum hat ein Feature in den USA Erfolg, gibt es kurze Zeit später das gleiche Feature auf der entsprechenden deutschen Plattform. Beispiele sind meiner Meinung nach der “Buschfunk” oder die “Yiggbar”, sowie die Toolbar von Webnews, die der Diggbar sehr ähnlich sehen. Unternehmer vs. Geeks Ein weiterer großer Unterschied besteht wohl darin, dass in den USA Geeks die Plattformen gegründet und entwickelt haben, während es in Deutschland hauptsächlich “Gründerteams” mit enormen BWL-Hintergrund sind, die aber nicht einen blassen Schimmer vom Internet haben. Diese Gründerteams werden dann mit Geld ausgestattet und von Investoren die Klippe hinuntergestoßen, in der Hoffnung, dass sie fliegen lernen. Die meisten erreichen allerdings viel zu früh wieder den Boden (der Tatsachen). Gegenbeispiele gibt es natürlich auch: Leute wie Thomas, Randolf oder Kolja haben sowohl finanzielles wie auch technisches Wissen rund um SEO, SEM, Online Marketing und kennen den deutschen bzw. internationalen Internetuser. Daher bauen sie auch keine Luftschlösser, sondern einfach nur gute Seiten, die Erfolg haben. Es reicht eben nicht, mit ein wenig Kapital etwas billig nachzubauen und dann dilettantisches Marketing von unterbezahlten Praktikanten machen zu lassen. Man braucht eigene Ideen, genug Know-How und vor allem Leidenschaft, damit es funktioniert. Verwandte Artikel WOTR Hörertreffen Rückblick Wie lange braucht SEO? Wie finde ich meine Nische? Wie die SEO-Blase platzen wird Wert eines Internetprojekts
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... E-mail Comment Del.icio.us Digg Reddit Technorati Furl Social Media “Marketing” Feb 22, 2009 Branding, ......& Communication, PR, Social Media, social networks Image via......had an interesting post “Is Social Media the Same as Marketing?”......She questioned the term “Social Media Marketing” and said “the term......Marketing” and said “the term social media marketing is not working......is not working for me: social media is about sharing and......of whether we could call social media - marketing or social......publicity. Dale Evans, the author of Social Media an Hour a Day......same messages? And, where does Social Media fit in - Marketing......Marketing or Communications? Both? The Dreaded Social Media Like Beth, I dislike the......Beth, I dislike the term Social Media Marketing. Social Media is defined......that integrate technology, telecommunications and social interaction, and the construction of......see with the term “Social Media Marketing”: It is a name that......it to Television and Print Media which are traditionally used in......not worked for the web. and Social Media cannot be seen as......comments to Beth Harte’s post: “Social media doesn’t just need to fit......way, but it’s still hard.” Social Media is two-way, it is authentic...

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social media “Marketing”
Feb 22, 2009 Branding, Customer Service, Digital Marketing & Metrics, Marketing & Communication, PR, social Media, social networks
Image via Wikipedia Some time ago (before my sleepless night) Beth Harte had an interesting post “Is social media the Same as Marketing?” She questioned the term “social media Marketing” and said “the term social media marketing is not working for me: social media is about sharing and discussing information. It’s communications, not marketing.” What ensued in the comments section was not only a discussion of whether we could call social media - marketing or social media marketing; but a conversation examining the hierarchy and definition of Marketing itself. Now I am a little late jumping into the discussion - believe it or not this has been in the “drafts” for a long time! Define Marketing… Some comments on the post placed Communications squarely as part of marketing, others separated marketing and communications as though it were Church and State. The four Ps are mentioned, and then suggested they are an over simplification of marketing.  Marketing runs the show. Communications runs the show. One comment says PR, Sales, Marketing, and advertising are all different disciplines. Another says MarCom and PR are separate but collaborate more often. Still another commenter says that the P for Promotion stands for various communication techniques that would include PR, personal selling, advertising and publicity. Dale Evans, the author of social media an Hour a Day said “marketing is being defined more and more by what consumers experience and translate into shared content than it is by what a marketer has to say directly” Walter Pike quotes Peter Drucker: “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself” As does Gabriel Rossi: “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” And Laurie Broderick quotes the AMA “Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.” the original market Ultimately, I don’t think it was necessarily the definition of marketing that was really in question, as all definitions brought up seem to recognize that the role of marketing is to have such solid understanding of their customer base that they strategically create, deliver, and appropriately price the products or services that this customer wants or needs. The original meaning came from literally going to the market to buy or sell goods. However,  I think confusion surrounding the definition comes when we assume that Marketing is just sales promotion. From the variety of comments it may be that the trouble is not defining marketing, but defining the roles that fall in the umbrella of marketing. In particular, the role of Communication and Marketing Communication.  My understanding has always been that MarCom would fall into “Promotion” - one of the simplified 4P’s of Marketing. In, my working experience it has always been that MarCom and PR have reported into Marketing.  I realize that is not always the case. Start with the Basics I took a look at Marketing using the perhaps over simplified 4ps (from my school days, many years ago!): The Marketing Mix: Product: Create a product that fits the needs or wants of your customer. Specifications of the goods or services should meet those requirements. Placement: Otherwise known as distribution and refers to the channel in which a product or service is sold. Pricing: This is the process marketers use to set the price of a product for market. Promotion: Textbook definition houses the following in this “P” - Advertising, Sales Promotion, Publicity, Personal Selling (Sales), Branding and other methods to promote product or service. It is this final P that seems to be the conundrum. Many businesses house these promotional roles in a variety of silos, others have them report directly to Marketing, still others work in tandem with the Marketing group, and of course still others outsource some of these roles to (a variety of ) agencies. Some include only those aspects that would be considered Marketing Communications: According to Wikipedia: “Marketing communication is concerned with the general behavior of an organization and the perceptions of the organization that are promoted to stakeholders through these touch points. The six areas usually associated in this representation are: Advertising, Public Relations, Promotions, Direct Marketing, Event Marketing, and New Media.” Others see MarCom as those “selling” aspects of Communication and leave PR out of the mix - seeing it as a Communication role. Needless to say it is all a bit of a mixed bag. We also need to examine Marketing as potentially having three additional Ps  (often associated with Service but could just as well work when talking about products): People: Any person coming into contact with customers can have an impact on overall satisfaction. In the customer’s eyes, the people are generally inseparable from the company and they can therefore highly affect the customer’s experience. Process: This is the procedures involved in providing a service (or product) which can be crucial to customer satisfaction. Example I buy a new Humidifier at Sears for my baby’s room, take it home and discover it sounds like an airplane jetting off so I take it back - but have to wander the store (with stroller and baby in tow) find an elevator and return it to hardware (where there is no immediate staff member to help) - despite numerous “Service” desks on the main floor. Physical evidence: To reduce the feeling of risk, thus improving success, it is often vital to offer potential customers the chance to see what a service (or product - especially key for online shopping) would be like. This is done by providing physical evidence, such as case studies, or testimonials. This could also refer, I suppose to the physical appearance of the product - the quality (or lack of) it promises. Is it Marketing vs Communication? After reading Beth’s post and the numerous comments I decided I would search about to figure out if there was a rule of thumb for the relationship between Marketing and Communication. It seems once again that there are two schools of thought. In fact- this leads to two possible hierarchies. 1) Marketing is the 1-way, the push, the sell. Communication is two-way. They are two different disciplines. Two different departments. 2) Communication is a piece of the marketing puzzle. It is the tactics used to market and to converse with the target market. Same discipline. Same department. Hmmm. Doesn’t help does it? While I believe that Communication must work in an integrated manner with the Marketing department, it seems that there are just as many that see the two as very separate pieces of the corporate puzzle.  If separate how do we ensure that all communications are sending the same messages? And, where does social media fit in - Marketing or Communications? Both? The Dreaded social Media Like Beth, I dislike the term social media Marketing. social media is defined as “primarily Internet- and mobile-based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio.” (Wikipedia). The words “sharing” and “discussing” being an important factor to differentiate the “media” from other one-way channels such as television. The problems I see with the term “social media Marketing”: It is a name that in a few years will be dated. The web is, and has been for years - social. What happens when every site has some sort of forum, profile sharing, comment field etc. Will we still call it “social”? Or will that be rather redundant?I wonder if the even the term “media” too closely relates it to Television and Print media which are traditionally used in an interruption method which as of now is a method which has not worked for the web. and social media cannot be seen as only a tool to send simple outgoing marketing messages, as it also allows for two-way communication which can help an organization do much more. Amber Naslund said it best in the comments to Beth Harte’s post: “social media doesn’t just need to fit into marketing or public relations or other disciplines that are used to communicate. It’s also about customer service, technology and user experience, client relationship management, product and service innovation. It’s an undercurrent of so many more business touchpoints than we’ve ever seen, and I think that’s causing some consternation. In a good way, but it’s still hard.” social media is two-way, it is authentic conversation between customer and company - and in such should fall under Communication. However, look at it in another way it works to benefit marketing in a number of ways: Let’s just look at a few examples: Product Idea Generation and Product Innovation Sites such as My Starbucks Idea and

...Feature Your Personal Picture in Social Media? Opinions? A business friend and......Feature Your Personal Picture in Social Media? Opinions?” ...

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Do You Need to Feature Your Personal Picture in social Media? Opinions?
A business friend and I were discussing the numerous emails I receive about my use of “Yoda” as my avatar. I don’t use my own picture because I am a safety junkie. I am not sure how safe it is to feature my face nationwide and I am not real comfortable with it. There are a lot of freaky people out there and I just feel safer as Yoda, but does it make me appear unprofessional? What is your opinion? I am truly interested. Melissa a.k.a Yoda- Need a Good Domain?          
Posted by admin in SMM on Aug 15th, 2007 | 20 responses
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...Health SEO Aware’s Code of Ethics Clients Testimonials Contact Social Media is Great, But Are We......important in this industry and social media helps us do that.......to make sure that the social media we are involving ourselves......in SEO, Internet Marketing and Social Media it is vitally important......one response One Response to “Social Media is Great, But Are We...

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social media is Great, But Are We Becoming Addicted?
You Might Be a Twitter Addict If you Twitter on the toilet, you might be a Twitter Addict I love the Internet and I don’t think I would be any good at my job if I wasn’t a “net junkie”. Constantly educating oneself is important in this industry and social media helps us do that. However, are we crossing the line of effectiveness and moving into addiction? Watching You I have a ton of work to do, but I do watch Twitter and Facebook when I have time. Both are great and can be educational and advertising tools, but I have to say some of you out there just can’t not be on Twitter or Facebook. I wonder, when do these people eat, sleep, see their loved ones or work? So they question is, is everyone talking about Twitter because it really is that great or is it because they are addicted to it? I have a friend, Scott, who had a great Facebook account and one day it was just gone. I called and was like, “Where are you?” and he said he realized that when he was planning parts of his day around what to do on Facebook it was time to delete the account and get back to work. I agree. Facebook is great and I have fun with it. I have made good money off of it too, but it shouldn’t replace the time I need to work or to spend real time with my family. Isolation My background is in Psychology, so I look at things from a different perspective sometimes. Working on the net is a great thing; I love it, but it can and does cause isolation. We are dealing with code on a screen, not real people. How healthy is it if all you do is deal with your computer? People need to interact with other people in real life to really be happy. Ever hear about the healing power of touch? People can’t touch your through a computer. I have a 17 year old and of course I have friends with kids the same age and what I see is a lot of kids living in their bedrooms talking with friends on MySpace and Facebook and other sites, but they aren’t going out much and they aren’t real happy. Sometimes you just have to walk away and go hang with a human…enjoy human touch (no jokes here people!). Information Overload When I was working towards my masters in counseling I had a class where we discussed information overload. The professor said something I will never forget…He said if someone from the time of Jesus came to live in this time they would be dead in two weeks. Why? Information overload. He said that driving a car and dealing with traffic alone is very stressful on the body, then add the radio, cell phones, kids talking…we are overstressed. Then we stop and perhaps we go in the house where the TV is on non-stop and the phone never stops ringing and we have emails to check, families to take care and we have to get dinner ready and the kids homework done…our brains never get to stop. We wonder why there is so much depression, anxiety and cancer. We have all learned to live and work under such stress and we don’t even realize it. You have phones, radios, TVs, iPods, email, Twitter, FriendFeed, cell phones and caffeine. (BTW, caffeine throws your body into the fight-or-flight response. Did you know that? If you drink it non-stop your body never gets to return to homeostasis) When does your body return to homeostasis? It doesn’t. I understand how critically important the Web is if a business wants to do well, but we have to keep things in check. We have to make sure we are not isolating ourselves and we aren’t putting our brains through more than it can handle. We also have to make sure that the social media we are involving ourselves in has a purpose and a good result and isn’t just an addiction because of loneliness, a desire to be the best or whatever else. For those of use that are involved in SEO, Internet Marketing and social media it is vitally important that we make sure we can walk away from the computer and live happily without (and even without your BlackBerrys, iPhones etc.) As of 3 PM every Saturday my computer goes off and I spend time with humans until Monday morning. Sometimes I do login to Facebook, but not often. I enjoy my time away and I rejuvenate myself. So there is another one of my thoughts I had in the shower…I am late for dinner now. GO relax and speak to a human. Melissa Fach – SEO Aware
Posted by Melissa in Industry News, SMM on May 6th, 2009 | one response
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... Social Media Marketing Explained @NowSourcing.Com Home ......Updates Blogroll Alistseo Andy Beard Collective Thoughts Huomah maxyRO Mixxingbowl Social Desire Social Media Mom Tim Nash ViperChill Archives Select Month ......Ever Wanted to Know About Social Media (but were afraid to...... Today, I gave a social media presentation for the American......was a wide range of social media knowledge in the room.......Ever Wanted to Know About Social Media (but were afraid to...

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Everything You Ever Wanted to Know About social media (but were afraid to ask)
Posted on 29 May 2008 by Brian Wallace (14)
tweetmeme_url = 'http://nowsourcing.com/2008/05/29/social-media-presentation/';tweetmeme_source = 'nowsourcing';
Today, I gave a social media presentation for the American Marketing Association, Louisville’s monthly seminar. There was a great backdrop at the University Club, part of the University of Louisville where attendance was in upwards of 70. This was a bit difficult to gauge, as there was a wide range of social media knowledge in the room. Trying to keep from oversimplifying and getting too deep was the challenge for the day. Still, it seemed that folks left knowing something they had not before, as they were receptive. Presenting in the form of storytelling some examples of strategies seemed to work well. Thank you again AMA, I appreciated the opportunity to speak for you and had a great time and got to meet some great folks. As promised, here’s a copy of the presentation on SlideShare. You can download it from there too if you wish. | View | Upload your own If you're new here, you may want to subscribe to my RSS feed, or follow me on Twitter. Thanks for visiting!
14 Responses to “Everything You Ever Wanted to Know About social media (but were afraid to ask)”

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... Social Media Marketing Explained @NowSourcing.Com Home Services Our Brands Blog Speaking About Contact Sitemap ......Updates Blogroll Alistseo Andy Beard Collective Thoughts Huomah maxyRO Mixxingbowl Social Desire Social Media Mom Tim Nash ViperChill Archives Select Month ......from my blog... Social Media NowSourcing Acquires Social Media Mom Posted on 22 December......is a great cross between social media and the mommy blogger......have Kristen join the team.  Social Media Mom will continue its......more content that applies to social media enthusiasts and the mommy......in being a contributor for Social Media Mom, please do let......visiting! Tags: Kristen Munson, NowSourcing, Social Media, social media mom, SocialMediaMom 2......SocialMediaMom 2 Responses to “NowSourcing Acquires Social Media Mom” ...

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NowSourcing Acquires social media Mom
Posted on 22 December 2008 by Brian Wallace (2)
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I’m pleased to announce that NowSourcing has acquired SocialMediaMom.com.  For those of you that don’t already know Kristen, she’s been steering a brand that is a great cross between social media and the mommy blogger community. We’re happy to have Kristen join the team.  social media Mom will continue its quality content, though look for some exciting changes in for 2009, as we’ll be adding more content that applies to social media enthusiasts and the mommy blogging community alike.  If you’re interested in being a contributor for social media Mom, please do let us know. If you're new here, you may want to subscribe to my RSS feed, or follow me on Twitter. Thanks for visiting! Tags: Kristen Munson, NowSourcing, social Media, social media mom, SocialMediaMom
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... Social Media Marketing Explained @NowSourcing.Com Home Services Our Brands Blog Speaking About Contact Sitemap ......Updates Blogroll Alistseo Andy Beard Collective Thoughts Huomah maxyRO Mixxingbowl Social Desire Social Media Mom Tim Nash ViperChill Archives Select Month ......my blog... Social Media Periodic Table of Social Media Elements Posted on 24 February......out a periodic table of social media elements: While it’s getting a......a bit of criticism (yes, social media doesn’t have anything to......punish yourself, here they are: Social Media Behaviours: (These are the positive......Listen En = Engage Di = Dialogue Social Media All-Rounders: (These are the people......can find all over the Social Media landscape) Mc = Mack Collier......= Nick Burcher (Nick Burcher) Social Media Tools: (These are the applications......applications and tools essential to Social Media) De = Delicious Su =......MySpace Go = Google Dg = Digg Social Media Practices: (Do these to maximize......(Do these to maximize your Social Media experience) Fl = Follow Ht =......Syndicate Pk = Poke Pm = Promote Ib = Imbed Social Media Live: (Bringing the Social Media......People: (Power users of the Social Media Networking platform) Jp = Jeff......(Pioneers in developing content for social media video) Ij = iJustine Jl =......Liebling: The Periodic Table of Social Media Elements (pulverblog.pulver.com) You Want to......Responses to “Periodic Table of Social Media Elements” ...

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Periodic Table of social media Elements
Posted on 24 February 2009 by Brian Wallace (7)
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Image of Ad Age Fellow Ad Age Power 150 member Eyecube, aka Rick Liebling put out a periodic table of social media elements: While it’s getting a bit of criticism (yes, social media doesn’t have anything to do with the periodic table of elements), that’s not what it is all about.  It is a good thing to think in creative terms.  I’m a big fan of visualizations, so this was right up my alley: [image credit] The only frustrating thing about it is trying to figure out what all the symbols mean! Don’t punish yourself, here they are: social media Behaviours: (These are the positive things you choose to do) Sh = Share Mt = Monitor Fr = Friend Cv = Converse Cu = Customize Li = Listen En = Engage Di = Dialogue social media All-Rounders: (These are the people you can find all over the social media landscape) Mc = Mack Collier (The Viral Garden) To = Todd Defren (PR Squared) Lo = Lee Odden (Online Marketing Blog) Dr = Darren Rowse (ProBlogger) Mj = Mitch Joel (Six Pixels of Separation) Ds = David Meerman Scott (Web Ink Now) Pe = Peter Kim (Being Peter Kim) Bs = Brian Solis (PR 2.0) Sz = Shel Holtz (A Shel of my Former Self) Rb = Rohit Bhargava (Influential Markeitng Blog) Gl = Geoff Livingston (The Buzz Bin) As = Andy Sernovitz (Damn! I Wish I’d Thought of That!) An = Andy Beal Marketing Pilgrim Ad = Andy Beard (Niche Marketing) Al = Alan Wolk (The Toad Stool) Cc = C.C. Chapman (The Advance Guard) Nb = Noah Brier (Noah Brier) Cr = Connie Reece (Every Dot Connects) Kp = Katja Presnal (Skimbaco Lifestyle) Da = David Armano (Logic + Emotion) Jc = Joel Comm (Joel Comm) Ls = Liz Strauss (Successful Blog) Jh = Jackie Huba (Church of the Customer) Vm = Valeria Maltoni (Conversation Agent) Cg = Chris Garrett (Chrisg) Ah = Ann Handley (Annarchy & Marketing Profs) Jj = Joseph Jaffe (Jaffe Juice) Ju = Joe Pulizzi (Junta42) Ng = Nigel Hollis (Straight Talk) Nh = Neville Hobson (Neville Hobson) Bl = B.L. Ochman (What’s Next) Si = Shel Israel (Global Neighbourhoods) Ni = Nick Burcher (Nick Burcher) social media Tools: (These are the applications and tools essential to social Media) De = Delicious Su = StumbleUpon Td = TweetDeck Fe = FeedBurner Dp = Dopplr Tu = TinyURL Tb = Tumblr Fb = Facebook Lk = LinkedIn Te = Technorati Fk = Flickr Ms = MySpace Go = Google Dg = Digg social media Practices: (Do these to maximize your social media experience) Fl = Follow Ht = Hashtag Po = Post St = Status Update Sp = Spread Se = Search Hp = Hat tip Fd = Feed Rt = Retweet Ud = Update Cm = Comment Jn = Join Up = Upload Tg = Tag Tc = Tag clouds Dm = Direct Message Rx = Remix Ln = Link Mu = Mashup Sb = Subscribe Rf = Refer Sr = Stream Re = Reply Rc = Recommend Sn = Syndicate Pk = Poke Pm = Promote Ib = Imbed social media Live: (Bringing the social media experience to the real world) Pf = Piers Fawkes (Likemind) Rd = Russell Davies (Interesting) Cb = Chris Brogan (PodCamp) Sg = Seth Godin (Seth Live) Ha = Peter Shankman (Help a Reporter Out) Facebook People: (Power users of the social media Networking platform) Jp = Jeff Pulver Zf = Ze Frank Twitter People: (Masters of leveraging microblogging) Gk = Guy Kawasaki @guykawasaki Wl = Gary Vaynerchuk @garyvee Aa = Aloha Arleen @AlohaArleen Sm = Scott Monty @scottmonty Jo = Jeremiah Owyang @jowyang Sa = Sarah Evans @PRSarahEvans Sc = Robert Scoble @scobleizer Zp = Zappos @zappos Sq = The Real Shaq @THE_REAL_SHAQ Bo=  Barack Obama @barackobama Pc = Laura Fitton @pistachio Tm = Warren Sukernek @warrenss YouTube People: (Pioneers in developing content for social media video) Ij = iJustine Jl = Judson Laipply Blog People: (Consistently intellingent, thought-provoking & educational) Sy = Shoe Money Ar = Ad Rants Mp = Micro Persuasion Aw = Ads of the World Sj = Search Engine Journal Cf = Common Craft Cp = CopyBlogger Ba = Brand Autopsy Sd = Search Engine Land Dd = Dosh Dosh Gv = Gaping Void Ma = Mashable Related posts: Rick Liebling: The Periodic Table of social media Elements (pulverblog.pulver.com) You Want to Drive Traffic? Ask. Ask. Ask. (kylelacy.com) If you're new here, you may want to subscribe to my RSS feed, or follow me on Twitter. Thanks for visiting!
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...Online, PR Buzzstream: Killerapp für Social Media PR 28 Juli 2009 9 Kommentare Darüber...

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Buzzstream: Killerapp für social media PR
28 Juli 2009
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Darüber wollte ich schon ewig einmal schreiben und bin bis jetzt nicht dazugekommen. Vor ein paar Wochen habe ich das Tool Buzzstream für mich entdeckt. Und ich finde, es ist DAS ideale Tool, wenn man unkompliziert sein Online-Relations-Management effizient organisieren will (okay, das klingt jetzt wie ein PR-Beitrag. Ist’s aber nicht. Ich bin einfach nur begeistert ) Dem PR-Pro von heute stellt sich ein großes Problem: Im Web 2.0 gibts nicht mehr einige Dutzend wichtige Kontakte, sondern hunderte, wenn nicht tausende. Unmöglich da den überblick zu  behalten: Wem habe ich z.B. wann was getwittert? Oder wen habe ich wann womit angesprochen. Als Einzelkämpfer geht das noch, aber wenn man (z.B. in der Agentur oder im Großunternehmen) arbeitsteilig vorgeht, dann wirds ganz schnell unübersichtlich. Dann werden Blogger zweimal zu einem Thema angesprochen, das uninteressant ist, oder man sieht nicht, dass ein Twitterati bereits einmal ablehnend auf einen Pitch geantwortet hat. Klar, all das ließe sich auch in einem Excel File erfassen. Aber wer macht sich denn diese Arbeit. Hier kommt BuzzStream in Spiel. Wie genau erklärt das Youtube-Video. Ich finde wirklich das ist eine geniale Idee. Kann nur dazu beitragen, die Beziehungen zu den Key-Stakeholdern im Web 2.0 besser zu dokumentieren. Es hat schon fast was von CRM UPDATE: Habe gestern Nacht noch ein bisschen mit BuzzStream CEO Paul May getwittert und er hat mir 50 Invites für die Closed Beta von Buzzstream zukommen lassen. Also: Wer einen will, der kann sich bei mir melden, entweder per Twitter oder hier als Kommentar. Teile und herrsche: Diese Icons verlinken auf Bookmark Dienste bei denen Nutzer neue Inhalte finden und mit anderen teilen können. Tags: Online, PR, tools, Web 2.0 Siehe auch... Virale Videos: Was steckt dahinter (Update) (0) User Wiki von General Motors, oder doch nicht? (1) Update: Daimler-Blog (0) Umfrage Blogger vs. PR / die Ergebnisse (12) Spritsparen bei Tempo 180, oder: Wir sind alle Kunden (0)
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